Battlestar Galactica: Resurrection recently spoke with
Russ Haslage who's heading up the
current EXCELSIOR campaign and asked a few questions. his enthusiasm for the
EXCELSIOR matches our own for Battlestar Galactica!
Thanks Russ.
BGR: To start with, what are your first recollections of Star Trek?...and
what got you hooked on the show?
RH: My first recollection was during the 60's. I had no real interest in it
then, but my brother would watch it a lot. I was more interested in playing
baseball. I really wanted to be a ballplayer.
My interest sparked suddenly and tremendously a week or so after Star Trek:
The Motion Picture came out. I was newly married then and talked my wife
into going to see it with me. My only reason was nostalgia. I sat through
it transfixed. I then went to see it every Wednesday afternoon (matinee
price was $1.50) for 13 weeks in a row. I fell in love with the human
qualities and the philosophy of Star Trek at that time. I also enjoyed its
realism. Many fans will tell you that it was too boring. Ask anyone in the
service and they'll tell you that its not always exciting.
BGR: What do you attribute to Trek's longevity?
RH: Mostly to the philosophy of helping others and to the bright outlook for
the
future. That is why ratings have dropped steadily and slowly since Gene
Roddenberry died. Since his death, Trek has taken a darker turn and that
has hurt it. It has survived this long solely on the dedication of the
fans.
BGR: How long have you been involved in... for lack of a better term...the
Star Trek process?
RH: Gosh...16 years now. After the first movie, I was hooked on Trek, but
didn't do anything about it until after ST:II. After being first in line on
opening night, I set out to find a fan club. I didn't find any that were
focused on what I found fascinating about Star Trek. I figured there had to
be more fans like me out there, so I started building. I contacted Gene
Roddenberry for help and the result is IFT (International Federation of
Trekkers).
BGR: Tell us about the campaign for Excelsior, what does it involve?
RH: The EXCELSIOR Campaign is quite simple, really. It is a campaign to
prove to Paramount that they can make a ton of money in producing EXCELSIOR.
In
addition to them making money, it also gives new life to Star Trek, a symbol
of modern culture that is slowly dying. Fans feel that the philosophy and
dream of Star Trek should not be permitted to die, so we are out to convince
Paramount that they can again make it their #1 commodity by returning to its
roots and making the production qualities, philosophy and dream of Gene
Roddenberry the guiding force.
It involves a number of events to show this to Paramount. Our first few
weeks were in building, spreading the word and attracting fans to the cause.
Then we offered Paramount a wake-up call with over 2300 letters sent to them
supporting the production of EXCELSIOR. We're now gearing up for the
biggest convention of the year, right in Paramount's back yard. In April,
thousands of fans will assemble in front of Paramount to stage a peaceful
demonstration to show support for EXCELSIOR. In short, we're saying, "We
have a lot of money for you, Paramount. Give us what we want and you can
have it."
BGR: What are your methods for raising awareness of the campaign?
RH: We've had some great results. The media has been great, the fans have
been
extraordinary, and everything seems to be going our way. The campaign
doesn't have a big budget. The first bunch of expenses were all paid by
IFT. The sale of shirts and acceptance of donations has helped with some
expenses, but we've got nothing close to an advertising budget short of a
couple of thousand flyers.
In order to utilize the love and dedication of the fans, we decided to do the
promotion on a two-fold level. EXCELSIOR HQ sends press releases to the
major national and world media. In turn, the local fans can download, print
and mail the press releases to their local media. Of course, we have a
great asset in the Internet newsgroups, search engines and online news as
well. The fans have worked to tell the world, and they continue doing so.
The credit goes to each fan involved in the campaign for spreading the word
and getting more and more fans to join our crew.
BGR: What do you see as the potential for Excelsior?
RH: I think we can save Star Trek. Rick Berman himself has said that Star
Trek
is close to death and only a good series can save it. We fans know what
that series is. Since taking over the Trek franchise, Berman has seen
ratings slowly fall and now VOYAGER is being pulled off the air in some
markets for things like "Full House" that gives them more revenues on the
local level. This campaign can save Star Trek for the next few years and
for many years to come, as we prove to Paramount that what made Star Trek
great and successful and monetarily rewarding for them was the legacy of
Gene Roddenberry. Gene created Star Trek. Through EXCELSIOR, we can give
it new life.
BGR: Recently Paramount had a focus group where they offered potential
viewers different "scenarios" for a new series...one premise was a Federation
"SEAL" team hopping from crisis to crisis, as well as the long rumored
"Academy Days" idea.
It seems though that the preference of the fans is to see the Excelsior and
Captain Sulu...did it seem strange to you that Paramount didn't bring
Excelsior up then?
RH: No. Right now, the powers that be at Paramount rely on Rick Berman to
give
them answers and solutions to any Trek problems. One thing is certain, and
that is that Rick doesn't want to do anything that has been done by
Roddenberry. The reason for that is simple. If he should produce
EXCELSIOR, he would be up for scrutiny of his work against Roddenberry's and
he doesn't want to be told his work is less than Roddenberry's. Under
Roddenberry, Trek made a ton of dough for Paramount. Berman hasn't fared as
well. So, Berman's steering clear of EXCELSIOR is a predictable move.
BGR: What do you think about the current state of the
franchise?...specifically regarding Voyager?
RH: VOYAGER is a cute show. Its not deep Star Trek, but it is cute. It has
a following, but its ratings are slim, thus the cancellation on many local
markets by the local affiliates. Too many holodeck fantasies and WWF
episodes have made it the laughing stock of science fiction, where Star Trek
used to be considered the epitome. VOYAGER has an audience and we in
EXCELSIOR respect that. There's room for a VOYAGER type of show if they can
create a successful one. But, in order to save Trek, as Berman himself has
said (in addition to a large amount of the media), a blockbuster series must
be produced. That is EXCELSIOR.
BGR: Do you think the best thing for Star Trek is a return to the original
cast and themes?...and how would you compare it with the Battlestar
Galactica Revival which is in fact pursuing the same notion?
RH: I like Battlestar and if their campaign succeeds, I'll watch. BG didn't
make quite the splash as did Trek in its glory days. The philosophy and
the bright look at the future is what made Trek great. Returning to that is
the way to save it. Look at what has been done on DS9 and VOYAGER when a
ratings boost is needed: They do a "Tribbles" and an "EXCELSIOR" flashback.
It happens because they know the ratings and returns from resurrecting that
era. So, they also know it is a winning thing to do.
BGR: What is the newest news regarding the Excelsior campaign?
RH: The newest thing is that Starlog has come out in favor of EXCELSIOR.
That's
very impressive to have the editors come right out in their latest issue and
tell Paramount that they feel EXCELSIOR is the best way to go. In addition,
we saw E! Online do a story about EXCELSIOR following the Paramount press
conference about the cancellation of VOYAGER. E! finished their article by
promoting the EXCELSIOR idea as well. That story got picked up by the media
all over the world.
Coming up this weekend is the Grand Slam convention, the largest convention
of the year. We'll have a lot to do at that show, including being on stage
with George Takei as he dawns his EXCELSIOR tee shirt and promotes the
campaign. George will also be stopping by the EXCELSIOR table to talk to
the fans, and during the action on Sunday, EXCELSIOR will be holding a press
conference for the media and some fans with George, Susan Sackett and even
little ol' me. It should be a fantastic weekend. Some fans are calling the
show an EXCELSIOR Weekend.
BGR: Ever have the opportunity to meet Gene Rodenberry and members of the
cast?
RH: Yes. In my work with Gene in building IFT (I came to think of him as a
father figure), and my volunteer work with Creation, I have met most of the
original cast and much of the Next Gen cast. I was usually the liaison and
escorted them to the stage, back to their hotel rooms, to dinner, and so
on. It was at dinner one weekend in Buffalo that George told me of his idea
for EXCELSIOR. That was in 1991, and now its time has come. George also
tells a mean story about his favorite sushi restaurant in Japan. I had
trouble finishing my chicken sandwich. Nichelle Nichols and I spent almost
an entire night talking during a blizzard in Erie, Pennsylvania one weekend.
She's on California time and I'm on Cleveland time, so while she's going
strong, its 4 am for me. She couldn't understand why I was so tired. She's
wonderful!
After years of talking with Gene on the telephone and via letters, I finally
got to meet him at the very first Creation Los Angeles show...the 25th
Anniversary Show. It was after his stroke. I was setting up the IFT table
at the Shrine Auditorium and Adam asked me to follow him; that he needed
some help. So, I followed along and we started heading for the backstage
area. He asked me to go get a box that was "back over there", so I headed
over to get whatever he sent me for. As I turned past the curtain, I found
that the package was Gene. He sat there in his wheelchair (which I knew he
hated; he told me enough times on the phone) and my chin hit the floor. He
slowly stood up and offered me his hand in a gesture I'll remember forever.
We spent some time talking. It was like seeing my dad after so many years
apart.
BGR: What are your hopes for the future of Star Trek?
RH:I hope that we can see Star Trek in the light it was meant: one addressing
the problems of our society in a way to teach and entertain and to show how
things can be if we all work together and help one another. EXCELSIOR is
just the beginning, and once the qualities of a successful and popular Trek
are restored, the mythos can explore many things, including a return to the
24th century and beyond. For now, let's focus on nursing this beloved
franchise back to health via a proven commodity.
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